As the global smartwatch market continues to grow, Apple continues to maintain its position at the top of this market. According to the latest data released by market analyst Strategy Analytics the other day, the company distributed 7.6 million Apple Watch in the first quarter, which means it has a 55% market share with a small increase compared to the previous year.
In the first quarter, manufacturers distributed 14 million smartwatches in general, which shows a 20% increase year-on-year. The distributions increased in the first quarter despite the coronavirus outbreak, and it seems likely that they may have made little of the outbreak.
Strategy Analytics executive director Neil Mawston said in a statement that despite the fear of COVID-19, global demand for smart watches continues to increase: “Smart watches are well sold in online retail channels and many consumers use smart watches to track health and fitness during the quarantine period caused by the virus. . ”
As Mawston points out, Apple has reached the highest market share of the past two years: “Apple Watch has half the global smartwatch market and remains the industry leader by far.”
Part of Apple’s growth seems to have hurt Samsung. The world’s second largest smartwatch maker delivered 1.9 million units, but its market share in this quarter fell from 14.9% to 13.9%. Garmin, in the third row, increased its market share from 7% to 8% with a distribution of 1.1 million units.
According to Strategy Analytics, smartwatch distributions are expected to experience a sharp slowdown in the second quarter due to the epidemic, but will rebound in the second part of the year.
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