Categories: Agenda

Famous fashion designers came together to change the industry

To transform the fashion industry, some important fashion brands signed an open letter and took another step into the future of fashion. The letter, signed by designers including Dries van Noten, Erdem Moralıoğlu, Gabriela Hearst, Joseph Altuzarra, Tory Burch, Craig Green, Thom Browne and Proenza Schouler, offers the idea of ​​changing the structure of the fashion seasons.

The open letter contained the following statements;

“Bring back the Fall / Winter season in winter (August / January) and the Spring / Summer season (February / July). Create a more balanced delivery flow throughout the season to ensure innovation, but also allow time for products to create desire. ”

“While challenging, we have accepted that the current environment provides an opportunity for a fundamental and pleasant change that will simplify our work, make it more sustainable and ultimately put it closer to the needs of customers. ”

“We hope that working together will allow our industry to be more responsible and bring back the magic and creativity that has made fashion an important part of our world. ”

FASHION CALENDAR CHANGES

The team behind the offer aims to make this change with a product landing within a few months for the upcoming Autumn / Winter 2020 season, when the shows take place. Spring / Summer 2021 shows are planned for men in July and for women in September.

As stated in the letter, in many ways, it’s the perfect time to start making changes in the industry. The ongoing global outbreak resulted in the cancellation, postponement, or digitalization of many shows. In addition to allowing the industry to stop and think time, these mandatory changes certainly help highlight whether the current system is indeed lending to the modern world.

MulierLife

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