Fashion events at TikTok this year

The heart of fashion is on digital catwalks this year in Tiktok

The heart of fashion will beat on digital catwalks this year. TikTok, the popular social media application of the last period, is preparing to host world-famous brands that shape fashion and to turn its platform into a podium for a while.

Fashion events, which take place in September every year, are being postponed one by one this year due to the pandemic. While the fight against COVID-19 continues around the world, the activities we are accustomed to appear in our safe areas in various formats. Concerts, shows and trainings are carried out on digital platforms and social media.

Now, we will follow the fashion events for the first time on a social media platform. The events announced under the name #TikTokFashionMonth will include fun activities including virtual runways, styling sessions and much more. Among the brands announced to participate in these events, which will be one of the first examples of its kind, there are many world-famous brands such as Saint Laurent, Louis Vuitton, Puma, Alice + Olivia and JW Anderson.

Viewers will be encouraged to use #TikTokFashionMonth, #GetTheLook and # Fashion101 hashtags in many events of the month and will be directed to the “Runway Odyssey” presentation, where the best TikTok content on virtual tracks will be featured with these hashtags. The TikTok fashion month is also expected to end with an online party.

TikTok Podium evaluation:

Let’s make an assessment now. Brands that did not even want to come side by side with TikTok until yesterday seem to have changed their minds during the pandemic process. For example, Stacey Bendet, CEO and creative director of Alice + Olivia, said: “TikTok is an incredible and innovative platform for creative presentations that unites the worlds of fashion, music, art and design.

We also collaborate to support inclusiveness. The work was a lot of fun, I can’t wait to see the content created with our designs. ” said. Similar statements continue to come from CEOs of other brands and famous fashion designers. If you think these statements are not too candid, we agree.

But the digital world is such a place, when crises are managed intelligently, they can turn into opportunities. Moreover, not only for brands, but for everyone. Probably, these brands and fashion designers will have the opportunity to showcase their designs to more people than ever before, thanks to TikTok’s reach and interaction power.

TikTok’s bringing the process to this point is a true example of success. In the upcoming period, we can easily say that brands that have not yet come together with this application will develop new marketing and communication strategies and keep up with their fashion.


Element - Mulierlife News Editor, Magazine, popular people, Researcher author.

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