Categories: AgendaFashion

FASHION SECTOR IS WARNING TO TIKTOK!

The world is changing… in every respect! TikTok, the popular social media application of the last period, is on the rise as we strengthen our ties with digital with our new normal. In the past, only private customers and buyers were at the forefront of the fashion shows, while bloggers were at the forefront with the internet. With the 21st century Instagram period, infuencers were on the radar of the fashion industry, and now TikTok users are at the forefront of fashion shows. While a 15-year-old TikTok star was among the guests of the Prada fashion show last season, it is impossible not to notice the rise of TikTok in the industry.

Taylor Hage at Dior’s Autumn 2020 Fashion Show (Getty Images)

Cosette Rinab in Alice + Olivia Fashion Show (Getty Images)

Musical that was popular a few years ago. In TikTok application, inspired by the ly application, users sing or dance with music. Videos ranging from dances to fitness routines and even cooking are among the favorites of the music industry. While new challenges and different challenges spread with TikTok, songs such as “Old Town Road” by Lil Nas X were popular. Now it’s time for the fashion industry!

Last February, TikTok sent three representatives, New York Fashion Week, Cosette Rinab, Taylor Hage and Tyler Gaca. Tory Burch and Rag & Representatives who shared videos from fashion shows such as Bone broadcast to a total of 2.4 million followers. Sitting at the front of Dior’s Autumn 2020 fashion show, Hage shared videos of the fashion show with his followers by shooting videos in the style of “Prepare with me”.

Standing out with her new generation models, Celine recently chose TikTok star Noen Eubanks, an 18-year-old ‘E-Boy’, as her face. Many brands and designers who realized the TikTok effect started to adapt to the challenges on the platform by opening their own accounts. While filter photos attract attention on Instagram, the number of clicks on TikTok is provided with fun challenges. Asking TikTok followers to make the new ‘TB, Thomas Burberry’ monogram, Burberry received 100 million views with this project. Balmain, the first Parisian brand to join TikTok, asked the followers to take one style from another with the #FashionDuality challenge. This platform, where fun and humorous shares are watched more, manages to establish the bridge between luxury and pop culture.

Ralph Lauren’s TikTok Campaign (Ralph Lauren)

Ralph Lauren, one of the brands that adopted TikTok, started a challenge in US Open matches, sending over 100,000 videos and 790 million impressions. Increasing the sales of brands as well as watching, TikTok attracts more attention with videos with clickable products. TikTok, which has more younger generations, is a great platform for brands to communicate with the new generation. Ralph Lauren, who recently invited one of his TikTok followers to his store and studios for mini-shooting, said, “We will not be the determining success of this platform. It is something that is in the hands of this new generation. ”

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Tyler Gaca at the Fall 2020 Fashion Show (Getty Images)

TikTok star Tyler Gaca, who attended a fashion week for the first time, served as a binoculars for the fashion world for her young followers by sharing her experiences and experiences with her followers. TikTok, the hot spot of Z-Generation, has become the new favorite of fashion, music and Hollywood. Even more prominent with voluntary quarantine, TikTok is full of dance videos of celebrities like Bella Hadid and Hailey Bieber! You can see the fun shares of brands that try to contact us in every way during this period when we close our homes from TikTok.

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