Categories: AgendaFashion

Hailey Bieber and Jaden Smith became campaign faces

The world famous model Hailey Baldwin Bieber and Will Smith’s son Jaden became the campaign face of Levis’s collection prepared for the festival season. Based on the ties of Hailey and Jaden to music and fashion, the collection changed direction due to the pandemic and dedicated to celebrating the optimistic spirit of today’s youth.
After the corona virus affecting the whole world, CM Sey, the CMO of the brand who spoke about the collection attributed to the young generation who stayed in their homes due to quarantine, said, “I am very encouraged when I look at Jaden and Hailey. Hailey’s optimism and originality, Jaden’s commitment to nature, inspires how to teach us to make more responsive and responsible choices. They force us to be the best we can, both individually and as a brand. They remind me how it is to be full of hope. And now we all have to remember that. Before confronting this challenge, maintaining collective optimism has never been more important. ”


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