Categories: AgendaHealth

The money he spent on social media brought 60 million TL

Selenay YAĞCI

İSTANBUL – Brands continue their social media investments. Social media, which is used as a sales channel, continues to grow as an advertising medium. While domestic dermocosmetic brand Sinoz maintains its sales only online, it also makes advertising investments in this direction. The company, which works on social media advertising with celebrities such as Adriana Lima and Amanda Cerny worldwide, works with about 100 Influencer. Sinoz is constantly improving its product family with R&D in the dermocosmetic field.

It will increase its product range to 150 this year

The company, which completed 2019 with 55 products under the Sinoz brand, aims to reach 150 different products in 2020. Turkey and sinoz nearly 500 pharmacies throughout the country. Com. Sinoz, selling via tr, also increased its exports to Europe. It also exports to countries such as Japan and America. Having achieved a turnover of 60 million TL in 2019, the brand grows 100 percent in revenue every year. Sinoz Dermocosmetic Chairman of the Board Yasin Çörekci noted that they achieved this success with influencer marketing, and that they spent 1 million TL on advertising including Google and Facebook collaboration.

Europe wants to prevent, treat Turkey

Stating that user trends can be easily made on social media, Çörekçi said, “For example; Cities such as Gaziantep, Adana and Hatay mostly show interest in blemish cream. ” The brand that established a company in Amsterdam makes intensive sales especially to countries such as the Netherlands, Germany, Belgium and Switzerland. Çörekçi noted that the increase of foreign interest, especially in Turkey, while the cosmetic use to solve problems, he stated that the use to prevent more problems in Europe. When buying European night creams, wrinkle creams, it sees more interest in Turkey. Donut said that the most popular products in the Middle East are whitening cream. Stating that they give unconditional return guarantee to the disliked product, Çörekçi announced that the return rates are still 1 per thousand.

Potable cosmetic trend is growing like an avalanche

Indispensable for dermocosmetic products, vitamins and proteins change shape. The world’s new trend drinkable cosmetic collagen, is also growing in Turkey. It is easier for consumers to use drinkable collagen that large cosmetics companies are interested in. The number of those who prefer to drink cream instead of feeding the skin with collagen is increasing. There has been a 30 percent increase in drinkable collagen sales in the past year. Sinoz is also preparing for potable collagen production. The company will soon add drinkable collagen to its products, which consist of professional dermocosmetic series and daily care series. Stating that there are mostly orange flavored collagen in the market, Sinoz Dermocosmetic Chairman Yasin Çörekci noted that they are working on coffee flavored collagen.

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